Search Engine Optimization (SEO) & PPC           

bill@williamorr.com

Welcome to my web site optimization company. If you are serious about e-commerce and the ends and outs of this SEO world, spend a few minutes reading my biography; I’ve been working in this niche of the Internet for a bit over 11 years  If you are relatively new to the idea of improved search engine results, then by all means read what I have written about success on the web.

I have been an SEO since May of 1997. I primarily work through web site designers and e-marketing specialists in Ohio, Missouri, Tennessee, California, Alabama, Georgia and Florida, but if you represent a large company, I am willing to work directly with you in an effort to improve your results when searchers look for your product(s), service(s), or the information you are trying to disseminate.

What I will do in the beginning is research your industry to see what key words and key phrases people are using to find products and services similar to yours. I will talk to you about how you want people to find your company, and about how to limit the traffic to your site to those most likely to become paying customers as they buy your products or services online. Additionally, I will make suggestions as to how you might improve your web site to be more acceptable to the search engine community. This includes writing text for your home page and other sub-section pages

As I come to understand your business – a week or so for most jobs - I will compose the right title, description and choose the appropriate list of key words and key phrases which need to be in place to get the job done. After your webmaster has uploaded this new information into what is called a header, I will manually submit your site to Google, Yahoo, MSN, the Open Directory Project (ODP) and InfoU

To show the kind of success I’ve had in the past, let me refer you to these examples:

Using Google for each search term:

"Big Men's Clothing in northern Virginia" brings up Austin's Big and Tall Men’s Clothing Store in 1st place of the search results (SERP).
“Voice Teacher in Los Angeles” finds Richard Fredricks, the metropolitan baritone in 3^rd position.
“USANA Vitamins and Distributorships” will find Pat Melfi’s Give USANA a Try BLOG
“Boutique Guide, Beverly Hills” finds Roger Muse’s FashionL.A. Magazine
“Animal Hospital on St. Simons Island, GA” will find Island Animal Hospital in 1^st place

And so it goes, many times over.

I also manage Pay-Per-Click (PPC) campaigns through Google, Yahoo and MSN. I research what your customers are looking for what your company has to sell; I write ad copy and manage them twice a day for the first month, and once a day thereafter.

          My management style is different from most and absolutely different than what Google, Yahoo and MSN want. These campaign centers want management to be at the AdGroup level with all of the subordinate key terms showing the same bid. When it comes to PPC management, I am a control freak. I want each key term to be its own AdGroup so that ad cop and bidding can be micro-managed. That approach works best for the success of the campaign.